Built by a local family, for local families.

Alex has spent more than twenty-five years coaching, teaching and building businesses — bars, restaurants, fitness studios, gyms and franchises that together generated over $25 million in sales. Along the way he learned leadership, hiring, sales, operations and financial decision-making from accomplished owners, Fortune 500 executives and mentors who took the time to teach him.

He believes it would be a disservice not to pass that on. Managing money, communicating well, leading people, taking a calculated risk, turning an idea into something that lasts — these are rarely taught in a classroom, and they are exactly what a young person needs to walk into adulthood capable.

His athletic life taught the rest: preparation, accountability, teamwork and the willingness to keep going when it stops being fun. That's the environment he builds for kids at The Vault — challenged, supported, and expected to rise.

Cassidy has coached fitness, trained other coaches and worked with adults and young athletes for more than fifteen years. That work gave her a deep read on how movement, confidence, discipline and the right room around you can reshape a person's life.

Then it got personal. After home birthing her four children and becoming far more intentional about how her family lived, she started questioning why modern family life is so scattered — school here, training there, work somewhere else, kids in the car between all of it, and family time squeezed into whatever's left.

As a competitive obstacle course racer who has appeared on American Ninja Warrior, Spartan Ultimate Team Challenge and Steve Austin's Broken Skull Challenge, she knows what hard things do for a person. Not just fitness — resilience, courage, problem-solving, the willingness to try something you might fail at. She wants that for her kids, and she wants it available to their parents too.